Asri Ahmad the co-founder and currently the Executive Creative Director of Ridaa Associates, is responsible in the strategic design and brand direction of the corporation and all its products and services.
22 years ago in 1982, Asri Ahmad, an Industrial Designer by qualification, started his career as a 3-dimensional designer at Johan Design Associates, co-designing exhibitions, fascades, showrooms, front-shops and even petrol stations for many corporations from start ups to blue-chip companies.
For more than 2 decades, Asri has contributed to the many successes in dozens of businesses, particularly in the areas of corporate identity, brand communication, packaging, environmental and exhibition design.
From 1991 to 2003, Asri worked as the creative director of Art & Magic a design subsidiary of Bates Advertising.
Over the years, Asri has served Malaysia Airlines, Petronas, Putrajaya, Telekom Malaysia, Tourism Development Corporation, HongKong Bank, EON, PROTON, KL Sentral, Dutch Lady, 100 Plus, Levi's, Nokia, Sheraton Hotels, KFC, Pizza Hut, Mamee Double Decker, Lam Soon, Giant, Maju Holdings, Motorola, DiGi etc.
